CONTENT SAMPLES
Through developing content pillars, understanding brand's audiences, and creating engaging content that draws in higher than average engagement rates, please see some of my work samples.
CONCEPT TO METRICS
From project conception, to storyboarding, arranging travel, shooting, editing, reviewing, publishing, and tracking metrics, this project was all me in an initiative from my client to feature key players in the company and emphasize humanity. This series including the full video and the social clips, served as top performing content during this quarter.
PRODUCT LAUNCHES
Working with an incredible videographer, I was able to repurpose an assembly video made for a new product into an engaging, dynamic social teaser leading up to the product's announcement.
REPURPOSING FOR SOCIAL
Originally a blog on lighting design, I repurposed the main takeaways for a social series to help drive interest and traffic to our website. Through working with one of the best Graphic Designers out there, we were able to put together this engaging carousel driving dozens of clicks to the blog.
COLLABORATION DRIVING + COMMUNITY ENGAGEMENT
For the past three years, I have developed and managed the largest giveaway in the cannabis cultivation industry driving cross brand collaboration, record setting impressions for all brands, and high engagement rates with successful audience retention strategies implemented following said giveaway.
SUCCESS IN PAID & ORGANIC
Typically, B2B Technology companies average around 2-3% engagement rates, but with my content strategy we consistently saw a near 5% average engagement rate for organic social across all platforms.
UNDERSTANDING BRAND IDENTITY
Hot n Medicated was a podcast centered around mental health, young adulthood & pop culture. I oversaw the production, content strategy, and content creation of the podcast, in a tone that resonated with the audience.